“It’s just about being a company that always has compassion and empathy for the present moment. “We wanted to make sure that this collection is never numb or neutral to the times that we’re living in, whether that’s a result of COVID-19 or social injustice,” he concludes. “It’s about creating the best basics-the best hoodie, the best sweatpants, and with the best shape, proportion, and weight.”Īt the same time, the causes Lorenzo believes in will always be the starting point. “In my opinion, Essentials is actually an exercise in sustainability,” Lorenzo explains. In order to continue supporting these important causes, Lorenzo is keen to emphasize the importance of longevity, as opposed to the more fleeting, faddish attitude of streetwear labels looking to make a quick buck. Founded in 2012 by Jerry Lorenzo, the Cali-based brand has remained celebrated for its. Last year, after rapper Nipsey Hussle was shot outside his store in Los Angeles, the brand produced a T-shirt with 100% of proceeds going to Hussle’s children’s trust fund after the killing of George Floyd just last month, Fear of God launched a collaborative T-shirt with the help of eight other brands to do the same for Floyd’s daughter. Elevate the everyday with the Fear Of God Essentials collection. Lorenzo’s actions speak as loudly as his words. “A lot of people were put off by the price points without having the education of why the prices were what they were, without understanding the nuances of the construction or the fabrics and materials that go into creating luxury.” “When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the kids that couldn’t afford what we were doing at a luxury level,” Lorenzo explains over the phone from his studio in Los Angeles. But for its founder, Jerry Lorenzo, launching the label in 2013 marked the beginning of a far more personal journey-and one that reached a logical conclusion with the launch of Essentials, a more competitively priced sister label to Fear of God’s signature pieces, in 2018. Like a Supreme Streetwear or the label of Travis Scott Cactus Jack, Essentials, boostée by Fear of God, made a name for himself in under 10 in culture sneakers.The rapid ascent of Fear of God to become one of streetwear’s most dynamic, agenda-setting labels is often ascribed to its support from the likes of Kanye West and Justin Bieber, as well as its collaborations with everyone from Nike to Ermenegildo Zegna. They therefore go perfectly with a Nike LD Waffle Sacai as with a Yeezy 500 or even a Converse Chuck Taylor. Essentials clothing will be able to be worn with sneakers From all brands, regardless of the silhouette. We can also mention the t-shirt Classic which takes up the same branding structure as the hoodie.Įssentials parts have the distinction of being able to match with everything thanks to their sobriety. This essential hooded sweatshirt displays a rather fine naming at the heart of the heart which is duplicated in a much more substantial size in the back and on which we can read “ Essentials Fear of God”On two lines. Among the brand's best sellers, we can undoubtedly quote the hoodie Essentials. Through its parts, the sub-label of Fear of God offers classic parts in sober shades that can go from beige To black, via brown and fir green. The key word of Essentials is the minimalism. To go further with his sub-label, Jerry Lorenzo even set up an unprecedented collaboration between Essentials and the Californian shop Union On the occasion of the Fall 2021 collection in Essentials. The purpose of this sub-label being to be able to offer pieces imagined by Fear of God while offering more affordable price and thus allowing fans of Streetwear to be able to wear the parts.Įssentials clothing then quickly found takers and were seen carried by many celebrities like Kanye West, Justin Bieber, Hailey Bieber, Gigi Hadid, Selena Gomez or James Harden And Virgil Abloh. The first Essentials collection has emerged in 2018. If it is not a brand in its own right, Essentials is a sub-label of the brand Streetwear luxury Fear of God, created by the American stylist Jerry Lorenzo between 20.
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